donna ida thornton

“ I am delighted to find an ecological partner to further develop and support the crucial changes needed in bringing sustainable products to everyones lives. "

“ The Donna Ida family supports wholeheartedly the amazing efforts of Think Ocean and is proud to be an ambassador in an ongoing movement to keep our planet green, to ensure we leave our planet healthy for the next gen."

Jean Queen Donna Ida Thornton created the

DONNA IDA collection for the girl whose wardrobe is

centred around denim. The collection of iconic pieces

celebrate every woman's figure with high waisted

jeans and statement all-in-ones designed to shape

and flatter.

Jean Queen Donna Ida Thornton is the creator of

DONNA IDA, the denim based fashion brand. Born

and raised in Sydney, Australia, Donna Ida Thornton

moved to the UK in 1999 for a career in marketing

when she spotted a gap in the market. While out

shopping one day Donna realised she couldn’t find

anywhere to buy jeans that she felt truly comfortable

in. So when a friend suggested that Donna should

launch a denim brand, she did exactly that.

Donna opened the doors to the first Donna Ida boutique on Draycott Avenue in the fashionable

Chelsea area in October 2006 and a second boutique on Elizabeth Street in Belgravia quickly

followed in 2010. In 2012 Donna launched her own denim based fashion brand DONNA IDA,

which GRAZIA magazine hailed ‘Jeans Genius.’ The collection was inspired by Donna’s

grandmother Ida who was known for her style in rural Australia. She made all her own patterns,

and clothed the entire family as well as friends.

It is with Ida in mind that Donna designs the denim based collection DONNA IDA, keeping in mind

a close group of friends who would be Ida's modern day girl squad. These girls are represented in

the collection in the jean that would suit their personality the most. Ivy is the leggy one, Jeanie is

slightly more conservative, Rizzo is a girl about town who loves to have fun. And each season the

squad grows.

The core DONNA IDA collection comprises of high-waisted jeans which included Ivy the High Top

Skinny, Rizzo the High Top Ankle Skinny and Jeanie the High Top Cigarette Leg. In 2015 Donna

started introducing directional denim shapes into the collection with Sadie the Boiler Suit taking the

fashion world by storm.