Fashion production makes up 10% of humanity's carbon emissions, dries up water sources, and pollutes rivers and streams. What's more, 85% of all textiles go to the dump each year (UNECE, 2018), and washing some types of clothes sends significant amount of microplastics into the ocean.
A joined-up approach is required with the textile industry investing in cleaner technologies, the fashion industry developing new sustainable business models, and policy-makers modifying legislation.
The fast fashion industry accounts for 20% of global waste water (The UN). ... The run-off of chemicals, dyes and other waste is directly contaminating local communities' water supplies and ecosystems.
House of iKons is known for being an innovative voice disrupting the fashion world as one of the Top SIX Brands World Wide changing the face of fashion, and we are proud to be launching the first ever sport collection made 100% from ocean plastic with House of iKons during London Fashion Week.
There is no need for more virgin plastic. We have to transform what we already have widely available. The answer is to collect, recycle and transform waterways and marine litter in meaningful products.
The focus is on the blue economy!!